Beyond capital
What founders get when they take a cheque from Pratyaya Capital.
Operator help on the things that actually move a P&L. Capital introductions when you’re ready to raise. A network we open one door at a time. And a short list of things we’ll never pretend to do.
01
The operator unlock
Every deliverable below has a named partner. No anonymous claims. If we can’t attribute it to an operator who has actually done it, it’s not on this page.
Unlock 01
Performance marketing teardowns
Led by Shantanu Deshpande
Built Bombay Shaving Company into India's #2 shaving brand on D2C-led acquisition.
We sit with you and your performance team for half a day. Channel mix, creative refresh cadence, MER targets, retention curves. You leave with a 90-day plan, not a slide.
Unlock 02
D2C + Amazon/Nykaa channel strategy
Led by Anurag Kedia
Co-founder & CEO of Pilgrim, targeting ₹1,000 Cr ARR across D2C, marketplaces, and offline.
Listing health, A+ content, sponsored mix, retention pricing, returns ops. We tell you what worked at Pilgrim, what failed, and where the playbook has already changed in 2026.
Unlock 03
Private-label manufacturing & supply-chain unlock
Led by Rahul Tandon
CEO of Naturis Cosmetics — ₹155 Cr revenue, exporting to 5 regions.
Vendor diligence, factory-floor walkthroughs, COGS teardowns, SKU rationalisation. If you need a manufacturer warm-introduced or a category audited, this is the call.
Unlock 04
Platform building & public-markets governance prep
Led by Nitish Mittersain
Founder & Joint MD, Nazara Technologies — India's only listed gaming and digital entertainment company.
Cap table hygiene, M&A diligence, board-readiness, IPO-grade governance. Useful long before you think you need it.
Unlock 05
AI tooling, agent design, workflow automation
Led by Pratik Ratnaparkhi
Founding partner. Built and shipped AI agent systems across education, health, and ops.
Model selection, evals, agent orchestration, internal automation. We help you ship the right thing instead of buying another tool.
Unlock 06
Pricing & unit-economics review
Led by Any partner
Every founding partner has run a P&L responsible for its own survival.
Two-hour deep dive into your unit economics — contribution margin, payback, LTV/CAC, gross margin path. We come with a model, you leave with the next three pricing tests.
02
The capital unlock
We don’t make intros to feel useful. We make them when you’re actually ready to raise the next round.
Warm intros to Series A funds
Blume, Peak XV, Lightspeed, Stellaris, Together Fund — and others where a partner has a direct line. Intros happen when you're 60–90 days from raising, not before.
Direct line to IPV's syndicate
$100K–$1M follow-on co-investment via Inflection Point Ventures' 250+ angel syndicate. One of the largest follow-on capital pools accessible to a pre-seed fund in India.
Family-office network
Access to Narotam Sekhsaria Family Office via Anurag and to additional family offices via Nitish. Useful for late-seed and pre-A bridge rounds.
03
The network unlock
Small rooms beat big channels. The network we open is curated, named, and accountable.
TEAM Mumbai inclusion
Tech Entrepreneurs Association of Mumbai membership via Nitish. The room where Mumbai's senior operators gather, not a Slack of cold inbound.
D2C founder circle
Curated access to operators running ₹50 Cr+ D2C brands. Closed, off-the-record, founder-to-founder.
Monthly portfolio Slack
Asks-and-offers, hiring help, vendor referrals, channel notes. Run by the partners, not a platform manager.
Annual founder retreat
Starts in Year 1. Two days, off-site, partners-only-with-portfolio. Built around the questions you can't ask on a board call.
04 — Honest
What we don’t promise
This block is non-deletable. It is part of the offer.
No platform-team theatre.
There is no separate platform org, no head of community, no 'founder success manager.' If you need an operator, you talk to the operator who actually did it.
We don't introduce you to people we don't know personally.
If a partner hasn't worked with the person, the intro doesn't happen. The currency we protect on your behalf is our reputation with the people we know.
We don't run your business.
We help you run yours better. We will tell you what we think; the decisions are yours, the consequences are yours, the company is yours.
Next step
Ready to put this to work?
The pitch form takes ten minutes. We respond within two business days.